The other

Target group starting point:
Insomniacs - Aliens - Nightshift workers - Teenagers - Sex workers

Insomniacs SPECIFY
Look at signifiers: pick out triggers + analyze = find inspiring niche >>> not too serious - fun = life

Notes class 15 April Mark:
- look at demographics (age gender etnicity :/) --> just specify in any way
- is insomnia an actual diagnose? or is it a symptom -> thus being a 'signifier' or something else? find the signifiers of insomnia [insomnia is the symptom, and a symptom can be identified as a sign] TO ASK = What causes insomnia = a way to specify.
- interesting: when do the symptoms represent insomnia? we all have them, but most of us don't have insomnia > what are the symptom ingredients resulting in "I suffer from insomnia"
- Use the perspective: ask, research, get to know them > important to specify, or can we create an insomniac? use our own experience of sleep problems as information. where do I find a true insomniac. does a true insomniac exist.
- What I find interesting: look for the loop, the not-really-insomniacs: 'I don't believe in sleep' 'sleep is a social construct' 'Sleep is part of the Matrix' 'I prefer to stay awake'

DO
analyse signs
define keywords
new name
find a more interesting user specificatie

The context

Notes class 13 April Rogerio:
- look up: Ariana Huffington TED talk
- look at BKOR as a source of inspiration to create a ritual to help sleep?
- how can the BKOR serve the people, user group [to be specified, but for now insomniacs]
- where is the space in the life of the user group > define!!the!!user!!
- look up: in de armen van Morpheus - Marc Schmidt

DO
user story > mini story -one sentence- about the needs/want of ussssseerrr

AS
I WANT
SO THAT

Is insomnia real?
----According to the article, in a study done by a psychologist, 90% of insomniacs are able to slow down their brain activity and are then able to fall asleep, using hypnosis. It was noted in the same study that even drugs were not able to put many of insomniacs to sleep because of their high brain activity. Hypnosis, and the slowing of the mind leading to thoughts causing the high activity was the best way to put someone to sleep. So even though some insomnia has its own name, it is noted that it is only developed from high brain activity including stress, anxiety, excitement, caffeine, etc. And because it can be cured by something so simple as voices using hypnosis, psychologists refer to it as not a disease but rather a “bad habit”(Rickard). ---- https://sites.psu.edu/siowfa14/2014/09/11/is-insomnia-real/

IDEAS - Specification (specifiction?)

-The insomniac mememaker -> sarcastic, darkish, humor, attention, funny but almost not anymore

-Sleep state misperception -> people who think they are awake, but guess what. THEY SLEEP the imaginary insomniacs [https://en.wikipedia.org/wiki/Sleep_state_misperception]